Claridge’s Insights: Expert Knowledge for Luxury Hospitality

Thought leadership, seasonal inspiration, and behind-the-scenes stories from London’s most iconic hotel

All Insights

A Discerning Traveller's Guide to London

London Through a Different LensLondon is a city that reveals itself in layers. The first-time visitor encounters its iconic landmarks and is suitably impressed. But the returning traveller discovers a...

Behind the Scenes: The Craftspeople Who Shape Claridge's

The Unseen HandsBehind every moment of effortless elegance at a grand hotel lies an army of craftspeople whose dedication, skill, and passion remain largely invisible to the guests they serve....

How to Host an Unforgettable Celebration

The Art of CelebrationA truly unforgettable celebration is not defined by its scale or expenditure but by the quality of emotion it generates. Whether marking a milestone birthday, an anniversary,...

Discovering Mayfair: London's Most Prestigious Neighbourhood

A Neighbourhood Like No OtherMayfair occupies a singular position in London's geography and imagination. Bounded by Oxford Street to the north, Regent Street to the east, Piccadilly to the south,...

Wellness Rituals: The Science of True Relaxation

The Modern Paradox of RestWe live in an age that simultaneously celebrates productivity and yearns for peace. The modern traveller arrives at a luxury spa not merely seeking pampering but...

A Culinary Journey Through Claridge's Seasonal Menus

The Philosophy of Seasonal DiningIn an era of global supply chains and year-round availability, the commitment to seasonal cooking might appear quaint — a nostalgic nod to simpler times. Yet...

Heritage & Design: The Enduring Allure of Art Deco

A Movement Born of ModernityArt Deco emerged in the 1920s as a bold declaration of modernity, a visual language that married geometric precision with lavish ornamentation. Born from the exuberance...

query getExperience($key: [String]!, $ver: String, $loc: [Locales]) {
  _Experience(
    ids: $key
    locale: $loc
    where: {_metadata: {version: {eq: $ver}}}
    variation: {include: ALL}
  ) {
    item {
      _metadata {
        key
        version
        url {
          default
          hierarchical
          type
        }
        types
        displayName
      }
      ...BlankExperienceSeo
      composition {
        grids: nodes {
          key
          displayName
          displayTemplateKey
          displaySettings {
            ...DisplaySettings
          }
          nodeType
          type
          ... on CompositionStructureNode {
            key
            nodeType
            type
            component {
              ...formContainerData
            }
            nodes: nodes {
              ... on CompositionStructureNode {
                key
                nodeType
                type
                displayTemplateKey
                displaySettings {
                  ...DisplaySettings
                }
                nodes: nodes {
                  ... on CompositionStructureNode {
                    key
                    nodeType
                    type
                    displayTemplateKey
                    displaySettings {
                      ...DisplaySettings
                    }
                    nodes: nodes {
                      ... on CompositionComponentNode {
                        key
                        nodeType
                        type
                        displayTemplateKey
                        displaySettings {
                          ...DisplaySettings
                        }
                        component {
                          _metadata {
                            types
                          }
                          ...AllComponents
                          ...formContainerData
                        }
                      }
                      ... on CompositionStructureNode {
                        key
                        nodeType
                        type
                        displayTemplateKey
                        displaySettings {
                          ...DisplaySettings
                        }
                        nodes: nodes {
                          ... on CompositionComponentNode {
                            key
                            nodeType
                            type
                            displayTemplateKey
                            displaySettings {
                              ...DisplaySettings
                            }
                            component {
                              _metadata {
                                types
                              }
                              ...AllComponents
                              ...AllFormComponents
                            }
                          }
                        }
                      }
                    }
                  }
                }
              }
            }
          }
          ... on CompositionComponentNode {
            nodeType
            key
            displayTemplateKey
            displaySettings {
              ...DisplaySettings
            }
            component {
              _metadata {
                types
              }
              ...AllComponents
            }
          }
        }
      }
    }
  }
}

fragment BlankExperienceSeo on BlankExperience {
  BlankExperienceSeoSettings {
    MetaTitle
    MetaDescription
    GraphType
    Indexing
  }
  PageAdminSettings {
    ...PageAdminSettingsProperty
  }
}

fragment PageAdminSettingsProperty on PageAdminSettingsProperty {
  EnableExternalPreview
}

fragment DisplaySettings on CompositionDisplaySetting {
  key
  value
}

fragment formContainerData on OptiFormsContainerData {
  SubmitConfirmationMessage
  ResetConfirmationMessage
  SubmitUrl {
    type
    default
    hierarchical
  }
  Title
  Description
  ShowSummaryMessageAfterSubmission
  DependencyRules {
    TargetElement
    SatisfiedAction
    ConditionCombination
    Conditions {
      DependsOnField
      ComparisonOperator
      ComparisonValue
    }
  }
}

fragment AllComponents on _IComponent {
  ...AllComponentsExceptGrid
  ...Grid
}

fragment AllComponentsExceptGrid on _IComponent {
  ...Text
  ...Image
  ...CallToAction
  ...Video
  ...Paragraph
  ...Card
  ...Hero
  ...Carousel
  ...Collapse
  ...ArticleList
  ...Button
  ...Iframe
  ...VideoExternal
  ...Divider
  ...OdpForm
  ...FacetedSearch
  ...DamAssetList
}

fragment Text on Text {
  Content
}

fragment Image on Image {
  AltText
  Image {
    ...ContentUrl
    ...ContentReferenceItem
  }
}

fragment ContentUrl on ContentReference {
  url {
    default
    hierarchical
  }
}

fragment ContentReferenceItem on ContentReference {
  item {
    ... on ImageMedia {
      AltText
    }
    ... on cmp_PublicImageAsset {
      ...PublicImageAsset
    }
    ... on cmp_PublicVideoAsset {
      ...PublicVideoAsset
    }
    ... on _IContent {
      _metadata {
        displayName
      }
    }
  }
}

fragment PublicImageAsset on cmp_PublicImageAsset {
  AltText
  Url
}

fragment PublicVideoAsset on cmp_PublicVideoAsset {
  AltText
  Url
}

fragment CallToAction on CallToAction {
  Links {
    ...LinkCollection
  }
}

fragment LinkCollection on Link {
  text
  title
  target
  url {
    base
    default
    hierarchical
    type
  }
}

fragment Video on Video {
  Video {
    ...ContentUrl
    ...ContentReferenceItem
  }
  VideoPosterImage {
    ...ContentUrl
    ...ContentReferenceItem
  }
}

fragment Paragraph on Paragraph {
  Text {
    html
  }
}

fragment Card on Card {
  DisplayAs
  Heading
  SubHeading
  Body {
    html
  }
  Asset {
    ...ContentUrl
    ...ContentReferenceItem
  }
  Links {
    ...LinkCollection
  }
}

fragment Hero on Hero {
  Video {
    ...ContentUrl
    ...ContentReferenceItem
  }
  Image {
    ...ContentUrl
    ...ContentReferenceItem
  }
  Heading
  SubHeading
  Body {
    html
  }
  Links {
    ...LinkCollection
  }
}

fragment Carousel on Carousel {
  Heading
  Link {
    ...LinkUrl
  }
  Assets {
    url {
      default
    }
    title
  }
}

fragment LinkUrl on Link {
  url {
    base
    default
    hierarchical
    type
  }
  title
  target
  text
}

fragment Collapse on Collapse {
  Heading
  Body {
    html
  }
}

fragment ArticleList on ArticleList {
  Title
  NumberOfArticles
  ArticleRoot {
    url {
      default
      base
    }
  }
  IncludeAllSites
}

fragment Button on Button {
  ButtonLabel
  ButtonLink {
    ...LinkUrl
  }
}

fragment Iframe on Iframe {
  Title
  IframePageUrl
  ManualHeight
  Width
}

fragment VideoExternal on VideoExternal {
  Provider
  VideoExternal: Video
  Poster {
    ...ContentUrl
  }
  Params
  PlayLabel
  DisplayWidth
}

fragment Divider on Divider {
  DividerText
  DividerDirection
}

fragment OdpForm on OdpForm {
  SelectorType
  SelectorName
}

fragment FacetedSearch on FacetedSearch {
  Title
  IntroText {
    html
  }
  ItemsPerPage
  DefaultViewMode
  GridColumns
  DefaultSortOrder
  ShowSearchInput
  DefaultFiltersState
  ShowAuthorFacet
  ShowTypeFacet
  UseSemanticSearch
  SemanticWeight
  SearchPlaceholder
  NoResultsMessage
}

fragment DamAssetList on DamAssetList {
  Header
  Tags
  AssetCount
}

fragment Grid on Grid {
  RichText {
    html
  }
  Items {
    _metadata {
      types
    }
    ...AllComponentsExceptGrid
  }
}

fragment AllFormComponents on _IComponent {
  ...formContainerData
  ...AllComponents
  ...choiceElement
  ...numberElement
  ...rangeElement
  ...resetElement
  ...selectionElement
  ...submitElement
  ...textareaElement
  ...textboxElement
  ...urlElement
  ...dateTimeElement
  ...hiddenFieldElement
  ...prebuiltListElement
}

fragment choiceElement on OptiFormsChoiceElement {
  Label
  Tooltip
  Options
  Validators
  AllowMultiSelect
}

fragment numberElement on OptiFormsNumberElement {
  Label
  Placeholder
  Tooltip
  PredefinedValue
  Validators
  AutoComplete
}

fragment rangeElement on OptiFormsRangeElement {
  Label
  Tooltip
  PredefinedValue
  Min
  Max
  Increment
}

fragment resetElement on OptiFormsResetElement {
  Label
  Tooltip
}

fragment selectionElement on OptiFormsSelectionElement {
  Label
  Tooltip
  Options
  Validators
  AllowMultiSelect
  AutoComplete
}

fragment submitElement on OptiFormsSubmitElement {
  Label
  Tooltip
}

fragment textareaElement on OptiFormsTextareaElement {
  Label
  Placeholder
  Tooltip
  PredefinedValue
  Validators
  AutoComplete
}

fragment textboxElement on OptiFormsTextboxElement {
  Label
  Placeholder
  Tooltip
  PredefinedValue
  Validators
  AutoComplete
}

fragment urlElement on OptiFormsUrlElement {
  Label
  Placeholder
  Tooltip
  PredefinedValue
  Validators
}

fragment dateTimeElement on OptiFormsDateTimeElement {
  DateTimeSelectorType
  Label
  Placeholder
  Tooltip
  PredefinedValue
}

fragment hiddenFieldElement on OptiFormsHiddenFieldElement {
  HiddenFieldType
  Label
  Placeholder
  Tooltip
  PredefinedValue
}

fragment prebuiltListElement on OptiFormsPrebuiltListElement {
  PrebuiltListType
  Label
  Placeholder
  Tooltip
  PredefinedValue
}

{
  "key": "5cbcf41f7bbe4cca828e5b32a296187f",
  "ver": "5139",
  "loc": "en"
}

{
  "_Experience": {
    "item": {
      "_metadata": {
        "key": "5cbcf41f7bbe4cca828e5b32a296187f",
        "version": "5139",
        "url": {
          "default": "/insights/",
          "hierarchical": "/insights/",
          "type": "HIERARCHICAL"
        },
        "types": [
          "BlankExperience",
          "_Experience",
          "_Page",
          "_Content",
          "_Item"
        ],
        "displayName": "Insights"
      },
      "BlankExperienceSeoSettings": {
        "MetaTitle": null,
        "MetaDescription": null,
        "GraphType": null,
        "Indexing": null
      },
      "PageAdminSettings": {
        "EnableExternalPreview": null
      },
      "composition": {
        "grids": [
          {
            "key": "108d1ea6-8074-4d80-b1a4-73935c27eb50",
            "displayName": "Hero Banner",
            "displayTemplateKey": "DefaultHero",
            "displaySettings": [
              {
                "key": "hoverEffect",
                "value": "zoom_subtle"
              },
              {
                "key": "hero_height",
                "value": "h_28rem"
              },
              {
                "key": "text_placement",
                "value": "center"
              },
              {
                "key": "text_color",
                "value": "white"
              },
              {
                "key": "background_tint_level",
                "value": "o_0"
              },
              {
                "key": "backgroundColor",
                "value": "transparent"
              },
              {
                "key": "image_fit",
                "value": "object_cover"
              },
              {
                "key": "buttonStyle",
                "value": "standard"
              },
              {
                "key": "buttonWidth",
                "value": "w_10rem"
              },
              {
                "key": "buttonSize",
                "value": "medium"
              },
              {
                "key": "buttonRadius",
                "value": "none"
              },
              {
                "key": "buttonAction",
                "value": "static"
              }
            ],
            "nodeType": "component",
            "type": "Hero",
            "component": {
              "_metadata": {
                "types": [
                  "Hero",
                  "_Component",
                  "_Content",
                  "_Item"
                ]
              },
              "Video": {
                "url": {
                  "default": null,
                  "hierarchical": null
                },
                "item": {}
              },
              "Image": {
                "url": {
                  "default": "https://images2.cmp.optimizely.com/Zz03NDFjYjllODgxMDMxMWYxYTQ3N2VlNThiZGUxZTA4MQ==",
                  "hierarchical": "https://images2.cmp.optimizely.com/Zz03NDFjYjllODgxMDMxMWYxYTQ3N2VlNThiZGUxZTA4MQ=="
                },
                "item": {
                  "AltText": null,
                  "Url": "https://images2.cmp.optimizely.com/Zz03NDFjYjllODgxMDMxMWYxYTQ3N2VlNThiZGUxZTA4MQ=="
                }
              },
              "Heading": "Claridge’s Insights: Expert Knowledge for Luxury Hospitality",
              "SubHeading": "Thought leadership, seasonal inspiration, and behind-the-scenes stories from London’s most iconic hotel",
              "Body": {
                "html": null
              },
              "Links": []
            }
          },
          {
            "key": "971a8f76-feb4-4a98-b122-150fcdc90a15",
            "displayName": "All Insights",
            "displayTemplateKey": null,
            "displaySettings": [],
            "nodeType": "component",
            "type": "ArticleList",
            "component": {
              "_metadata": {
                "types": [
                  "ArticleList",
                  "_Component",
                  "_Content",
                  "_Item"
                ]
              },
              "Title": "All Insights",
              "NumberOfArticles": 12,
              "ArticleRoot": {
                "url": {
                  "default": "/insights/",
                  "base": "https://claridges.opti-demo.online"
                }
              },
              "IncludeAllSites": null
            }
          }
        ]
      }
    }
  }
}